You're buying a brand new item, from an authorized distributor of Dan Kennedy's Programs.  All material is copyright protected and for personal use only, except where noted.  You are buying a physical product.

What you get:  12 CD's (4 CD's per Case and 3 Cases)

The "Midas Touch" Library

Midas Touch Marketing

4 CD's summarize the information originally featured in Dan Kennedy's full-day seminars on successful marketing strategies for any business. Entrepreneur Magazine said that Dan "has at least 101 moneymaking strategies for any business." Here's what you'll discover on these tapes:

• Little Known Psychological Secrets Of Stimulating Maximum Referrals & Word-Of-Mouth Advertising
  
• How One Simple Piece Of Paper And Just 60 Seconds Of Conversation Can Double Your Customer Base In 30 Days Or Less
  
• Combine Target Marketing And Testimonial Marketing To Spark Super-High Response And Pre-empt Price/Fee Resistance
  
• Three Simple Steps To Direct Mail Success
  
• Two Main Criteria For Choosing Productive Mailing Lists
  
• THE Secret Factor That Controls Response To Sales Letters
  
• Six Ways To Enhance Your Offer, Make It A Most Powerful MAGNET
  
• Fourteen Quick & Easy Rules For Maximizing Impact Advertising
  
• THE One Mistake NEVER To Make When Offering Discounts
  
• Increase Frequency of Purchasing Of Customers
  
• How To Prevent Sales Slumps
  
• Why "Turnover" Is Not Negative
  
• THE Fastest Way To Get Big Increases from Any Sales Organization
  
• How To Combine "Marketing" With A Live Sales Force
  
• The Two Kinds Of "Bias" That Guarantee Maximum Growth And Profits For Any Business
  
• What You Must Remember About Trends -"Win By Price, Lose By Price": How To Sell More By Raising Prices And Having Higher Prices Than Competitors'

"MIDAS TOUCH DIRECT MARKETING"

4 CD's present the key concepts, principles and strategies that Dan moves from the world of 'direct marketing' to supercharge any business or sales career. Here' what you'll discover on these tapes:

• How to replace Traditional & Ordinary Advertising with Direct-Response Advertising
  
• How to Make Good Advertising Decisions - THE Economic Principle that Should Govern ALL Advertising Investments
  
• How to Increase the Value of Each of your Customers
  
• The Secret Reason Why Your Competitor(s) Succeed in Wooing Away Your Customers
  
• How to avoid "Growing Broke"
  
• How to Profitably use Mailing Lists
  
• OFFERS: Why & How To Structure Offers Differently For Different Markets, For The Same Business
  
• Seven "Magic Tricks" to add OOMPH!!! to your Offers
• When to use different Direct-Mail Formats - How to GUARANTEE that YOUR Mail Will Be Opened
  
• Three Hurdles the Headline or First Sentence Must Leap Over, Or Nothing Else You Do Matters
  
• How to "Move" People Through Your Copy
  
• How to Recognize and "Copycat" the "Look" of a Successful Sales Letter, Ad ,Brochure, Coupon, Etc.
  
• If you can sell, you can write powerful Sales Letters
  

"MIDAS TOUCH SELLING"

19 Secrets of Exceptional Results Selling. Dan's very different approach pre-empts objections, eliminates price resistance, creates consultive positioning, utilizes 'Takeaway Selling' more. Here's what you'll discover on these 4 CD's:

• How to Pre-Empt and Prevent Price Objections AND how to Destroy "Cheaper" Competition
  
• How to Get to the Decision-Maker, Fast
  
• How to use Openness and Honesty - in a surprising way - to gain an Extra Edge in Selling
  
• If President Bush had used this SECRET (which he now uses very effectively in his speeches) in the election, there never would have been a President Clinton
  
• Why and How to use Proven Selling FORMULAS
  
• The Five Keys to Peak MENTAL Preparation for Each Selling Situation
  
• THE all-time #1 best Closing Technique - THE only closing technique you need!
  
• Apply Dan's TAKEAWAY SELLING - so people jump through hoops and just about beg to be your customers/clients/patients
  How to imperceptibly, even secretly CONTROL the outcome of every conversation
  
• The SEVEN SECRETS of 'MAXIMUM PERSONAL INFLUENCE' - use them to transform your entire selling experience