By Dan Kennedy
Yes,
we WANT to know. America's thirst for inside information, for
how-to-do-it-ourselves, for secrets, for information of every
imaginable variety is insatiable.
Look around. Bookstores are bigger and
busier than ever. Specialty-interest how-to videos sell by the
millions. Specialty-interest magazines proliferate. Newsletters.
Seminars. Courses. 900 Numbers. Infomercials. Talk radio's boom.
On-line services. Everywhere you look, you'll see
"information" being sold, bought and consumed at an
unbelievable pace. Fortunately, anybody can get in this game,
"cheap" if necessary, and make a fortune.
I have personally made my fortune marketing
"information" - but I'm not a college grad; I have no
formal training in writing or in advertising; I stuttered as a kid
and barely survived high school speech class; I have no special,
technical expertise; and, for me, a computer is a big, fat
paperweight. I suppose I'm woefully unqualified for this business.
I doubt if I could even get a job at a New York ad agency or
publishing company. Still, this year I'll sell over a million
dollars worth of my own "information products." (And
help my clients sell 100 times that much!)
If you're a "novice", how can you find out about all the
opportunities in this field? I have one big, giant,
all-encompassing resource that will absolutely astound and amaze
you.
If you're already a "pro" in some aspect of the
information business, I want you to know that THOUSANDS of
knowledgeable, experienced and professional pros have bought this
resource and praised it as their best-ever investment.
The
Ultimate Information Entrepreneur Super Manual 5th
Edition/Up-Dated
This huge 589-page
Manual covers EVERY imaginable way you can make enormous amounts
of money By packaging and marketing information. I've included a
partial Contents List on the next two pages. Now, let me tell you
a little bit about the background of this very unusual resource:
It
All Started With A Chance, Off-The-Cuff Remark Over A Friendly
Chivas & Water
I was sitting with
a long-time client, at a patio table, at a popular resort in
southern California, sipping a Chivas; we were relaxing after a
long day of meetings, mostly talking about nothing, when he said:
"I'd give a thousand dollars just to root through your file
cabinets."
"Root?" I asked.
"Yeah. Look. Dig. Treasure-hunt. Poke. Maul. Swipe.
Root."
So I Dumped All My File Cabinet Drawers Out On The Floor..... and
he was right; there was a fortune there in information - including
countless little 'tidbits', examples of unusual strategies,
little-known sources, stuff I pretty much kept to myself. Anybody
trying to market "information" in any form would kill
for all this - or spend nearly 20 years accumulating, saving,
sorting like I did. So, the first edition of this book was born.
By the way, ads I've created for my products and my clients run in
many national magazines and other publications, to the tune of
$20,000, $30,000, $50,000 or more every month. Some ads have been
running and producing every month for years. One client's in the
5th consecutive year airing the same infomercial I created for
him. Another client mails tens of thousands of the letters I
helped him develop every month. Another has a $200,000.00+ per
month home-based business. I could go on and on. And all that
how-to know-how is in this book.
This
May Have Been The Ugliest Book Ever Published.
I
took the piles on the floor, sorted 'em by topic, photocopied a
ton of stuff, wrote explanations to go with it, and spiral-bound
it all together into a rather ugly, lumpy, very unpretentious, fat
book. And, largely thanks to enthusiastic endorsements from such
people as Gary Halbert (arguably the all-time greatest
practitioner of "salesmanship in print", publisher of
The Halbert Letter) and Greg Renker (Guthy-Renker Corp., famous
for infomercials and information products like 'Think And Grow
Rich', 'Personal Power', etc.), I quickly sold over 1,000 copies -
at the fat-as-the-book price of $199.00. And I have received more
praise, more testimonials and more recognition for this ugly, fat
book than for anything else I've ever done. Heck, it even won the
Book Of The Year Award, in the 'Mail-Order' category, from the
North American Bookdealers Association.
Since then, thousands more copies have been sold throughout the
U.S., Canada and in several other countries. Harv Eker, one of the
leading seminar leaders in Canada, dealing with entrepreneurial
subjects, offers it at all of his seminars. Ted Thomas, joint
venture marketing expert, says it's the very best resource he's
ever found.
If
Somebody Tries To Take Your Copy Away From You, You'll Be Tempted
To Fight Him To The Death
I was on an
airplane with one guy; he pulled it out of his briefcase; and,
geez, it looked like it had been through a hurricane and run over
by a truck - pages were loose, there were Post-It Notes all over
it, the visible pages were covered with handwritten notes and
hi-liter pen markings, and the whole mess was held together By two
thick rubber bands. "Use that a lot?" I asked.
Not recognizing me, the fellow said, "I'll tell you something
- after nearly twenty years in mail-order, I'd given up on finding
anything really new AND useful in any book until I got this thing.
I use this just about every day. I won't even travel without it.
I'm trying to absorb it all into my brain before it self-destructs
completely. Most valuable thing I ever bought."
I'm pretty confident you'll feel the same way about your copy. And
I've got good news. We've added a detailed Index, so you can find
things. (The first edition didn't even have page numbers!) I
recently went through and up-dated it and even added a few more
things. We even strengthened the spiral-binding. But we didn't
raise the price. It's still $199.00.
A Partial List of
Topics included:
